To celebrate luxury beauty coming to Raleigh, Bluemercury is co-hosting a public grand opening party for the community on Saturday, January 19th at the company’s brand new store location with local Raleigh-based haircare brand, Virtue Labs.

In addition to offering in-store, personal hair consultations from Virtue expert ambassadors from 12:00pm-6:00pm, Virtue Labs Founder and CEO, Melisse Shahab will also offer a Master Workshop from 4:00pm to 5:00pm, sharing more about the brand and innovation of the products. To book a 30-minute complimentary styling consultation with a Virtue Lab ambassador on the 19th, clients can contact the store via phone at (919) 788.4210. Clients can also take home a Virtue canvas bag and a 2-oz. Dry Shampoo with any Virtue Labs purchase (a $26 value). Virtue Labs is sold exclusively at Bluemercury.

The first 200 attendees will also receive luxe Bluemercury beauty sample bags and complimentary makeup consultations. Delicious champagne and sweet treats will be served to all. Bluemercury Raleigh carries luxury skincare brands Crème de la Mer, Revive, Darphin, M-61 Powerful Skincare and Kiehl’s, along with cosmetics brands NARS, Hourglass, Lune+Aster, RMS Beauty, and more.