When the Bakken Oilfield in North Dakota was rumored to produce profits of $17,000 a month for a single oil man, a Gold Rush-style flood of capitalists rushed in. Journalist Maya Rao, described as part-Barbara Ehrenreich, part-Upton Sinclair has written an expose that reads like a frontier novel, exploring the transformation of a rural community inundated by outsiders hustling for profit. Her narrative focuses on a surfer from the Outer Banks, and many other people from the Carolinas and Southern states, who went to North Dakota in search of better opportunities, but often experienced devastating outcomes.